Great information on the science behind the Best & Worst Time to post on Social Media. 

In business, timing is everything.

Best and Worst times to post on social media


The article, “The Science Behind The Best And Worst Times To Post On Social Media By Zhi Yuan”‘  hit home with me as a business owner on how to use my time wisely! 

(I am not including the full article. .  The link to the full blog post will be at the end of this post.  My reasoning for leaving off Twitter demographic of average ages 18 to 24.  The same goes for Instagram and Pinterest.  I do not feel they are likely to be hiring a pet sitter at this time from these platforms.  I do post on Twitter and Pinterest for brand purposes.)

I know you will find the be article on times to post on Social Media by, Zhi Yan as insightful as I do.  To productive profitable days!  Debbie

In business, timing is everything.

If I walk to a bar on a Friday evening and find that it’s not open, then I’m probably not going to return. And if that bar is only open from Monday to Thursday during the late mornings and early afternoons – then it’s going to get very few customers.

Knowing what the best times are to reach your audience is a vital and often overlooked part of your online marketing success.

This is especially true on social media.

One of the biggest mistakes that you can make is to assume that if you post something online, it will eventually be seen by your audience. It’s actually really tricky with social media because your post can get buried amidst newer posts throughout the day, which means that your target audience may never see your post.

And don’t think that it’s as simple as looking at your buyer persona and deciding that since your target audience consists mostly of younger adults that posting in the evening or at night is the best way to reach them.

First of all, there’s a chance that you have more than one buyer persona.

Secondly, each social media platform has different peak times and downtimes to take into consideration as well.

What does this mean?

Well it means that timing your posts is going to take a little bit of research and a little bit of effort in order to get right. But don’t worry, I’m going to help you out by breaking down the peak times and down times of the more popular social media channels.


1. Facebook


facebook best time to post

Facebook has the largest user base by far with more than a billion active users. Don’t be fooled that just because there’s a billion people using Facebook that you’re bound to reach an audience no matter when you post.

Best Time to Post

Facebook engagement is at its peak during the week from 1:00PM to 4:00PM, with 3:00PM on Wednesdays being the very peak. According to studies, posting content closer to 1:00PM will result in more clicks, while posting content closer to 4:00PM will get you more shares.

Worst Time to Post

Avoid posting before 8:00AM or after 8:00PM on any day of the week. Weekends are usually a poor time to post content as well since you’ll get minimal engagement unless you post between the small time frame of 12:00PM to 1:00AM.

The Science Behind It

As you may have noticed, Facebook engagement tends to be centered around the typical work 9:00AM to 5:00PM work schedule. Engagement increases as the week goes on, and although Wednesdays have the highest engagement, Thursdays and Fridays aren’t far off, most likely because people are beginning to wind down and are ready for the work week to be over.

Afternoons are the best time of the day to post to Facebook since this is when many people are beginning to slow down at work and are checking Facebook in the hopes that a break will help give them extra motivation and energy for the rest of the work day.


3. Google+

google plus timing

Google+ has become increasingly more popular, especially amongst marketers in large part due to features like Google Authorship, Google Circles, Google Collections and Google Hangouts. There are currently 300 million active Google+ users.

Best Time to Post

Users tend to go on Google+ more frequently in the mornings from 9:00AM to 10:00AM, with the absolute peak engagement time coming at 9:00AM on Wednesdays.

Worst Time to Post

Avoid posting to Google+ in the mornings before 9:00AM and in the evenings, when usage time is way down. I would also recommend avoid scheduling your Google+ posts on the weekends.

The Science Behind It

From the peak hours you can probably guess that Google+ users are early birds. Guess what? The fastest demographic on Google+ is 45 to 54 year-olds, which may have something to do with it.


4. LinkedIn

linkedin timing

Out of all the social platforms out there, LinkedIn is the one that is most targeted towards professionals, which makes sense since it was created with the purpose of connecting employees and employers together.

There are currently around 380 million total users on LinkedIn. Around 38 percent of all American college graduates use LinkedIn, not too surprising considering the career oriented nature of the social channel.

Best Time to Post

LinkedIn users generally log on to the site more often on Tuesdays through Thursdays, with engagement peaking at noon and between 5:00PM and 6:00PM.

Worst Time to Post

Engagement drops off drastically from 10:00PM to 6:00AM. You should also avoid posting on Fridays, when users are less motivated to use LinkedIn to find a new job or look for potential career advancement opportunities.

The Science Behind It

Considering how LinkedIn is tied into career and work culture, it should come as no surprise that its peak usage times are during lunch hours and right after work, while engagement rates plummet after the typical work day ends.

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About Debbie June Rickman Laughlin

Wrote 101-A: Pet Sitting Business "Work Book To Conquer Success", to help others in the industry, Founder/ CEO of House Calls Pet Sitting and Home Care Services. Established 1981 and still going strong, To relax I do Photography and Painting. View, and Purchase my art at:

Discuss: “Great information on the science behind the Best & Worst Time to post on Social Media. ”

  1. May 18, 2017 at 1:04 am #

    Living nearly every day of my non-travel life petsitting in NYC, I live and breathe petsitting pretty 24/7, and it’s exciting to read about someone else writing to this extent. Thanks for posting and sharing the wealth.

    Living rent free in NYC. The Petsitter Life.

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